SOBA Newsletter August 2010 


In This Issue:

 Letter from the President
 U.S. Fish and Wildlife Service
 Sport Fishing & Boating Partnership Council Update
 SOBA Vice President's Report
 Trust Fund Reauthorization Update/August 2010
 Nominating Committee-Recommendations for 2010-2011 SOBA Board of Directors
 Recreational Boating & Fishing Foundation (RBFF) Activities
 Park City SOBA Conference Update
 Strategic Plan Survey Results
 New Research Reveals Freshwater Fishing Participation Up
 New Research Shows How Anglers and Boaters Use Social Media
 ADA Rules in Effect as of 7/26/2010
 NASBLA Waterway Management Subcommittee - Update
 NASBLA News
 AMI Update
 Clean Marina and Clean Boating Workshop
 Working Waterways and Waterfronts National Symposium on Water Access 2010
 SAVE THE DATES: Upcoming SOBA Annual Conferences


Letter from the President

Dear SOBA Friends and Colleagues:

As the end of my term as your president swiftly draws near, I am heartened by all the progress this Board and our membership and supporters have made towards keeping SOBA relevant and meaningful over the past year. I am also sobered by the list of things that still need to be done. Under the capable leadership of the incoming Board, I am confident that many exciting, forward strides will be made in 2011 and beyond.

One mark of SOBA’s longevity and endurability (if I can coin a word not recognized by spell check) is the upcoming 25th anniversary of the organization, which we fully intend to celebrate and feature at the 2011 National Boating Access Conference to be held in La Crosse, Wisconsin on September 25-29, 2011. Be sure to add these dates to your calendar and encourage your colleagues and our SOBA alumni to attend. We should all be proud of the legacy SOBA has established and plans to celebrate together in La Crosse. Steve Miller, Steve Lewis and the Wisconsin conference committee are already hard at work making plans for an exhilarating and memorable event. Kent Skaar from neighboring Minnesota is also pitching in to give the conference a bi-state flavor.

But don’t forget this year’s conference in Park City, Utah – a scenic and recreational wonderland waiting to embrace SOBA members. As you will see elsewhere in this issue, the agenda is set, social and business activities are scheduled, a field trip has been laid out, and the Canyons Grand Summit Hotel will be nearly all ours in October. Thanks to Craig Walker and Utah his team for putting together a fantastic program for us. Be sure to register and make your travel plans as soon as you can. Full details are available at www.sobaus.org.

In June the Board met in Mobile, Alabama to check out the Battle House, a Renaissance Hotel, as the site for the 2012 Conference. The property is beautiful and accessible to a number of great boating access sites, etc. Downtown Mobile is vibrant and offers quite a tremendous variety of eating, drinking, and shopping establishments as well as historic sites and cultural events. Terry Boyd is anxious to start planning for this conference . . . and when it comes to hospitality, believe me, Terry is a master. Dates for our 2012 event are September 9-13, and as a reminder, NASBLA will also be staging their 2012 annual conference at the Battle House's sister property in Mobile. More details to come later.

Our other main focus from the June Board meeting was to engage in a strategic planning exercise to update and carry on the strategies contained in the last plan. We were quite fortunate to benefit from the experienced leadership of Mike Shelton from the Alabama Department of Conservation and Natural Resources, who graciously offered to facilitate the Board through the exercise. Mike did a tremendous job and we greatly appreciate his guidance and for shepherding us through the process.

I want to thank all of you who responded to the on-line survey we conducted earlier this year. We received an excellent response and the information and opinions were extremely useful to the Board in crafting our new strategic plan. If you are interested in viewing the compiled results of the survey and the comments, they are accessible through the Members Only portion of the website. If you have forgotten the User ID and Password to enter this site, just e-mail Bernice McArdle at bmcardle@nmma.org and she will help you. We will also cover the results in the business meeting at the conference in Park City.

We also plan to reveal the draft strategic plan at the conference. The skeleton of the plan is complete, all that is left to do is to flesh out some of the supporting verbiage to make it a little more clear contextually.

I hope to see you all in Park City in October!



Wayne Shuyler, SOBA President



U.S. Fish and Wildlife Service News


The U.S. Fish and Wildlife Service (Service) posted the request for applications (RFA) for the FY 2011 Boating Infrastructure Grant Program in May 2010. The deadline for submitting complete and final applications to the Service is Sept. 22, 2010. You can access the RFA by doing an advanced search on www.grants.gov, searching by CFDA number 15.622 or Funding Opportunity Number FWS-BIG-11 for Tier 2 and FWS-BIG-11-T1 for Tier 1.

The Service will also publish the RFA for the FY 2011 Clean Vessel Act Grant Program by September 2010. The deadline for submitting complete and final applications to the Service will be December 3, 2010. You will be able to access the RFA by doing an advanced search on www.grants.gov, searching by CFDA number 15.616 or Funding Opportunity Number FWS-CVA-11.

We hope that you will be able to attend and participate in the SOBA workshop focused on State participation with the Wildlife and Sport Fish Restoration program on Monday October 18, 2010 (hosted in conjunction with the National Boating Access Conference, sponsored by SOBA). There will be updates on the Wallop-Breaux reauthorization, the Clean Vessel Act Grant Program, the Boating Infrastructure Grant Program, the Boating Access Grant Program, a session on eligible Boating Access activities, success stories, listening sessions on the Boating Infrastructure Grant Program and Clean Vessel Act Grant Program regulation revisions, and updates from the Sport Fish and Boating Partnership Council. We would like to see as many of you as possible in attendance.

The Service is preparing drafts of revised program regulations for BIG and CVA. We plan to have a draft of 50 CFR 86 (BIG) for informal review by late 2010 and a draft of 50 CFR 85 (CVA) for informal review by mid 2011. Formal proposed rulemaking reviews will follow these initial informal reviews.

Do you have something that you would like to see changed about the Boating Infrastructure Grant Program or the Clean Vessel Act Grant Program? Now is your chance to let us know your great ideas. We are planning listening sessions at SOBA’s upcoming Boating Access Conference, to allow you share your recommendations to update the program rules. The times are being worked out, but the listening sessions will likely be part of the Wildlife and Sport Fish Restoration Program Workshop Monday October, 18, 2010. Please plan to attend and bring your ideas.

Your input into the revision process will be crucial, so please consider taking the time to provide your comments at SOBA’s Boating Access Conference. We also welcome your suggestions at any time prior to these review periods. Please send them to Lisa_Van_Alstyne@fws.gov with the subject “BIG regulation comments” or “CVA regulation comments.”

Please let me know if I can provide you with more information or answer any questions in regard to the Service’s boating related grant programs.

Christy Vigfusson
U.S. Fish and Wildlife Service
BIG, CVA, Boating Access, State Wildlife Grants, and Coastal Wetland Grants National Program Coordinator
Christy_Vigfusson@fws.gov, 703-358-1748



Sport Fishing & Boating Partnership Council Update


It has been a busy 2010 and that is also the case with the Sport Fishing and Boating Partnership Council. The New Year not only brought a re-chartering for the SFBPC by Interior Secretary Ken Salazar, but it also brought with it a newly appointed membership. For me personally, it also brought a new duty – SFBPC Chairman. I look forward to moving the Council agenda forward and continuing the progress made by outgoing Chair Ryck Lydecker.

The Council had an extremely busy year; including putting the finishing touches on 3 major program evaluation efforts. As I write this update, the second of the evaluation projects is being readied for publication: an assessment of the activities of the Recreational Boating and Fishing Foundation. The Council either has or soon will publish an assessment of the Fish and Wildlife Service’s Fisheries program, and an assessment of a program well known to SOBA members: the Boating Access Program funded through the Sport Fish Restoration Program. While these important projects took a year to complete, the work is truly just beginning. While the assessment projects conclude with findings and recommendations to improve each of the programs they examined, the SFBPC will continue to focus effort on working with the FWS and RBFF to implement as many of the recommendations as is possible. This will be a major focus of SFBPC efforts over the coming year. I look forward to working with James Adams (the SOBA representative on the SFBPC) and the rest of the SOBA leadership as this process unfolds.

While these new projects will be a focus of effort, previous assessment projects are still a high priority for the SFBPC. We will continue to work with the FWS to implement recommendations made to improve both the Boating Infrastructure Grant Program and the Clean Vessel Act Grant Program. As a trio, these programs (BIG, CVA and the Boating Access Program) are vital in providing the infrastructure and access to our Nation’s public waters which, by and large, make recreational boating and angling a possibility for a large portion of participants in the United States.

It is for this reason, I am pleased that the SFBPC has now identified ways to improve these programs and is actively working with the FWS to make this happen. The SFBPC will look to SOBA to help craft ideas for addressing key programmatic shortcomings in cataloging access and infrastructure projects funded with federal dollars, and in making the public and lawmakers aware of where these facilities are available. Given these times of tight budgets and increased accountability, it is vital that the FWS and States find a way to capture and disseminate key data related to these public projects.

As if that wasn’t enough the SFBPC will continue to highlight the importance of recreational boating and angling to the funding of conservation programs in the United States, and to our Nation’s social and economic health. All this makes for a busy SFBPC agenda. As council Chair, I look forward to continuing the important partnership between the SFBPC and SOBA, and also periodically updating you on the progress the council is making.

Best regards and see you soon in Park City.



SOBA Vice President's Report


Sport Fishing and Boating Partnership Council
I am grateful for the trust that the SOBA Executive Board has placed in me for the nomination to the Sport Fishing and Boating Partnership Council (SFBPC) and the appointment by Secretary of Interior Salazar to the Council. This two-year appointment is an honor for me and confirmation that SOBA is recognized as a national leader in the boating industry and boating access. As I reflect on the few months I have served on the SFBPC and the timing of tasks, it is humbling to be part of the adoption of three final assessment reports:

  • the Recreational Boating and Fishing Foundation;

  • the SFR boating Access Program;

  • and the US Fish and Wildlife Fisheries Program.


  • These reports should be available soon on the SFBPC website at http://www.fws.gov/sfbpc/reports.html. I look forward to the next year and to representing SOBA and making contributions on behalf of our members. As many of you know, I have been involved in boating access since 1999 and admit that the BIG and CVA programs are not my forte. Therefore, expect me to ask for your help as needed when the BIG and CVA program subjects are discussed. I will use SOBA's List Serv to keep you informed of certain issues and to request support as needed.

    Interagency Ocean Policy Task Force
    On another issue, I call your attention to the Interagency Ocean Policy Task Force which was implemented by Executive Order establishing a National Policy for the Stewardship of the Ocean, Coasts, and Great lakes on July 19, 2010. Information regarding the Task Force and their results can be found at the following website http://www.whitehouse.gov/administration.eop/ceq/initiatives/oceans. The executive Order strengthens ocean governance and coordination, establishes guiding principles for ocean management, and adopts a flexible framework for effective coastal and marine spatial planning to address conservation, econimic activity, user conflict, and sustainable use of the ocean, our coasts and the Great Lakes. Due to the varied competing demands from recreational, commercial, security, energy, and other industry activities, this initiative should set the United States towards the conservation and sustainable use of the oceans' critical natural resources.

    Boating Access Operations and Maintenance Manual
    Please stay tuned as SOBA's O&M Task Force finalizes the revised manual and attempts to "roll out" this new document soon. The team has scheduled to have this ready for the 2010 conference, and it if it not completed by then, expect the product before the end of the 2010 calendar year.



    Trust Fund Reauthorization Update/August 2010


    On April 2, 2010, the Administration of President Obama submitted a proposal for the reauthorization of the Sport Fish and Boating Trust Fund to the House of Representatives for consideration by Congress. This proposal, put forward by the U.S. Department of Homeland Security, is identified as "The Sportfishing and Recreational Boating Safety Act of 2010". In its current form, the Bill as submitted by DHS retains and perpetuates the Trust Fund without significant change. Unfortunately, the Administration’s proposal does not recommend the adoption of any amendments to the Trust Fund that would begin to address a number of issues considered significant to SOBA, our members and our strategic partners. Several of these issues were reflected in a series of amendments to the Trust Fund that would “ensure the Trust Fund's continued vitality and success”, which were presented to lawmakers in 2009 by the Angling and Boating Alliance (ABA). The changes recommended by the ABA included:

  • Equity in the funding of the program administrative costs of U.S. Fish and Wildlife Service (USFWS) and United States Coast Guard (USCG);

  • Consistency on federal/state match requirements between programs - revising the match requirements for the Recreational Boating Safety Grants from the current 50% federal and 50% state to 75% federal and 25% state;

  • Authorization of a $300,000 grant under the Sport Fish Restoration Account to a non-profit organizations for the development and implementation of national water access initiatives.


  • Presently, it does not appear that there will be any further consideration of the reauthorization of the Sportfish Restoration and Boating Trust Fund or the broader Federal Highway Bill, to which the Trust Fund has been a part, until 2011.



    SOBA Nominating Committee Recommendations for 2010-2011 SOBA Board of Directors


    The SOBA Nominating Committee would like to present its recommended slate of Officers and Board members for 2010-2011. The individuals recommended bring to SOBA a breadth of knowledge and experience on recreational boating access that will provide great benefit to SOBA and recreational boating access. The 2010 nominating committee would like to thank the candidates for agreeing to serve our organization over the coming year.

    President: James Adams – Capital Programs Director for the Virginia Department of Game and Inland Fisheries.

    Vice President: Steve Miller – Director of the Bureau of Facilities and Lands for the Wisconsin Department of Natural Resources.

    Treasurer: Dave Kieffer – Watercraft Access Engineer for the Division of Watercraft with the Ohio Department of Natural Resources.

    Member at Large: Andy Goldbloom – Manages the CVA, BIG, and Boating Access grant programs for the Texas Parks and Wildlife Department.

    Member at Large: Terry Boyd – Chief Engineer, Engineering Section, Alabama Department of Conservation and Natural Resources.

    Member at Large: Forrest Boe – Deputy Director of the Parks and Trails Division for the Minnesota Department of Natural Resources.

    This slate will be presented for approval at the Annual Business Meeting in Park City on Wednesday Oct 20th at 11:30am before being formally adopted by SOBA members. Additional nominations from the floor can also be made: see below for criteria (SOBA ByLaws.)

    Section 1. Categories and Privileges of Membership
    A. The primary voting membership in the Organization shall comprise the states. For purposes of this membership, "state" means a state, commonwealth, territory or district of the United States. A member state in “good standing” means a state that is current in its payment of membership dues as may be established in accordance with Section 2 of this Bylaw, or that has not formally withdrawn from membership in the Organization.

    During the business meeting at which the election is to be conducted, any eligible representative of a member state, as defined in Bylaw II, Section 1A, shall be allowed to place into nomination their name or the name of another eligible representative for any open Officer or Member-at-Large position on the Executive Board.



    RBFF Activities


    The US Fish & Wildlife Service has awarded the Recreational Boating and Fishing Foundation (RBFF) another grant, totaling more than $13 million to support their nationwide campaign to recruit anglers and boaters. The grant was awarded after an open, competitive RFP process and renews the existing cooperative agreement between RBFF and the Service.

    Dr. Brian Bohnsack, formerly the USFWS coordinator of the Clean Vessel Act program, has been selected to succeed Mary Burke as the Service's liaison and to administer the grant to RBFF.

    RBFF's On-line Access Guide
    RBFF staff are in the process of collecting data from Regions 4 & 5 BIG and CVA program coordinators and state Direct Mail Marketing Program partners. Representatives from more than 27 states have expressed interest in providing to RBFF for the national Access Guide. The interested states include: AK, FL, FL, IA, IN, KS, MA, MD, ME, MN, MO, MS, NH, NC, NJ, NV, NY, OK, OR, PA, RI, SC, TX, UT, VA, VT, WA and WI. Fore more information contact Maria Knight at mknight@rbff.org.

    Lapsed Boater Program
    In addition to engaging in a second phase of the pilot program in Oregon that yielded nearly 800 renewed boat registrations, RBFF is expanding the program and will work with Ohio, Tennessee, and Utah to implement similar programs. For more information, contact Stephanie Hussey at shussey@rbff.org.

    Take Me Fishing™
    The national advertising campaign for Take Me Fishing launched on April 1, 2010. The campaign continues to focus on generating awareness for the brand, driving traffic to the website and increasing participation in the sport of boating and fishing. National print, online display and search engine marketing (SEM) continue to be the staples of the RBFF media plan. The national print campaign includes publications such as AARP, Field & Stream, Popular Mechanics, Sports Illustrated and TIME. The national online campaign included sites such as the Away Network, ESPN.com, TIME.com, Weather.com, WeatherBug and Yahoo!
    New this year is the addition of a national TV PSA campaign to help drive additional awareness for the brand, focusing on a conservation message. The TV buy included ESPN2, The Outdoor Channel, National Geographic and Discovery. To support state efforts and the lapsed angler direct mail program, Take Me Fishing partnered with ESPN Radio to execute a national radio buy, focusing on key fishing license and boat registration messages.

    Anglers' Legacy™
    As a result of new and existing partnerships, RBFF has already generated 17,803 new Anglers' Legacy Ambassadors in FY 2011 and will soon exceed their goal of 20,000. Supporting Anglers' Legacy for the third consecutive year, Bass Pro Shops ran an in-store Pledge drive and North American Fisherman is encouraging its members to "Take the Pledge" through a year-long series of print advertisements and e-mails. Gander Mountain, a new RBFF partner, ran a first-quarter Pledge drive in 118 stores. In August, RBFF will launch an "Ambassador Get an Ambassador" initiative to activate current Ambassadors to bring new people into the program.

    Market Segmentation Task Force
    In May, the Market Segmentation Task Force was formed to research and identify new market segments with the highest potential for future growth. The task force, which is chaired by Board Member Chris Berg, is comprised of representatives from stakeholder groups including: boating, fishing, Sport Fishing and Boating Partnership Council (SFBPC) representatives, USFWS, state agencies and RBFF staff. In addition to identifying available secondary research to support this effort, task force members will assist in selecting the best qualified vendor to conduct primary research; an RFP will be issued in August.

    Boating Task Force
    The Boating Task Force was responsible for spearheading Boat. Fish. Live. as a part of National Marina Day events at 10 marinas across the country during National Fishing & Boating Week. These events provided non-boaters and anglers the opportunity to visit a local marina and experience the sport first-hand. In addition, the Boating Task Force, with contractor BrandSpark, recently completed a "consumer mindset" survey to better understand the impact of the recent economic downturn on consumer attitudes and behavior and future usage and purchase intent. The survey also identified the key barriers to and drivers of boat ownership among current and potential new boat owners.

    Education Task Force
    In April 2010, the Education Task Force recommended funding three new education grants to youth-focused boating, fishing and conservation organizations with a goal of reaching 199,666 kids and families across the country. The recipients include the International Game Fish Association (IGFA), the National Recreation & Park Association (NRPA) and the YMCA of the USA. In addition, the Explore the Blue website was launched in partnership with Discovery Education to engage one million youth in boating and fishing through an in-school program.

    Conservation Roundtable
    As recommended by the SFBPC assessment completed in May 2010, RBFF formed a Conservation Roundtable to advise the RBFF Board and staff on conservation content and messaging in all aspects of RBFF's National Outreach and Communications Program. Former RBFF Board Member Tom Sadler will chair the roundtable; recruitment efforts are underway for additional members.

    New Staff
    There are two new additions to the RBFF team, Michelle Lampher, Vice President of Marketing and new State Program Manager, Rachel Piacenza.



    Park City SOBA Conference Update


    SOBA's 24th Annual National Boating Access Conference on October 18 through 21, 2010 in Park City, Utah is rapidly approaching. The Utah team of Division of Wildlife Resources and Division of State Parks and Recreation professionals has been working with SOBA board members to put the finishing touches on what promises to be a great conference.

    This year's theme is "Partnership for Better Access". Within this theme, we are excited to offer information on a broad array of topics ranging from aquatic invasive species control to enhancement of boater satisfaction. We are particularly excited to be able to offer our Federal Aid workshop on October 18. Personnel from USFWS are getting ready to provide state and federal partners with information on boating-related grant programs. Additionally, we have worked hard to ensure that vendors will have ample opportunities to network and build critical relationships with conference attendees.

    The Canyons resort is gearing up for our arrival and is ready to provide attendees with a first-class experience. During the conference, we encourage you all to explore the extensive array of nearby restaurants, shops, art galleries, cafes and nightclubs. Additionally, we encourage you to take advantage of Utah's world-class recreational opportunities during your stay.

    To register and learn more about the conference, and our Educational Credit Program, click here:www.sobaus.org/conference.

    SEE YOU IN PARK CITY!



    Strategic Plan Survey Results


    Thanks to all of the SOBA folks who took the time to fill out our Strategic Planning questionnaire earlier this year. Altogether, 41 on-line questionnaires were completed. Twenty-four of the respondents were from member states and eight associate or advisory members. Below are a few highlights from the survey.

    When asked if SOBA should change its membership structure, 86% said No

    Relating to dues, 72% feel SOBA dues are About Right

    44% feel that SOBA should become Less Dependent on dues as a revenue source

    The annual conference is Very Important or Somewhat Important to 92%

    The Design Handbook is Very Important or Somewhat Important to 95%

    The Conference is considered a Good Value to 90%

    80% support holding the annual conference In a Variety of Geographic Locations

    Only 28% of states would Consider hosting an annual conference

    100% of respondents Have Visited the SOBA website

    76% rate the SOBA website as Excellent or Good

    83% have never served as a Board Member but only 31% would be willing to

    61% say the size of the SOBA Board is Just Right

    82% have never served on a SOBA Committee or Task Force but 40% would be willing to



    New Research Reveals Freshwater Fishing Participation Up

    RBFF recently revealed new boating and fishing research. The 2010 Special Report on Fishing and Boating (click here to view report) , conducted by RBFF and The Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. The report revealed that of the 48 million anglers in the United States, 41 million are participating in freshwater fishing, an increase of two percent from last year. “We’re delighted to see that freshwater fishing, which is by far the most popular type of fishing in the U.S., has been able to reverse a two-year downward trend into a one-year positive increase in participation,” said RBFF President and CEO Frank Peterson. “The report is full of valuable information to help stakeholders shape their future marketing and education programs.”

    KEY FINDINGS

    Report key findings include:

    1) Fishing is recognized as the top “gateway” activity, spurring involvement in other outdoor interests

    2) Nearly 10 million outdoor enthusiasts are considering boat ownership

    3) ‘Next-gen’ anglers, those under 18 years of age, make up more than 23 percent of all fishing participants.

    Additional key findings:

    Boating
    • 7.3 percent of all Americans over age 16 (approximately 20.5 million) own a boat.
    • Bass boats are the most popular boat type at 18.6 percent, followed by deck/pontoon at 14.5 percent.
    • The majority of owners (78.5 percent) own only one boat. Nearly 50 percent of boaters purchased their boat new and of those, 87.2 percent purchased from dealerships. Those buying used boats sourced them primarily from friends and newspaper ads.
    • In 2009, more than 50 million participants (17.9 percent of Americans) age 16 and older went boating. This resulted in a total of 705 million boating days in 2009, with 21 average annual days spent on the water.
    • After cruising, fishing from a boat is the second most popular boating activity.

    Fishing
    • In 2009, fishing participants made 996 million outings (down slightly from one billion in 2008).
    • More than 45 percent of fishing participants say the economy impacts how often they participate in outdoor activities. More than 85 percent of those fishing participants plan to spend more time participating in outdoor activities in 2010.
    • Freshwater fishing is most popular among young people, with more than 22.5 percent participation under the age of 18 (down slightly from 24.6 percent in 2008).
    • The largest age bracket of saltwater fishing participants is over the age of 45, making up 48.1 percent of all participants.
    • Fly fishing has significant growth opportunities across a number of demographics, particularly females (25.2 percent of participants), minority groups (21.5 percent of participants), and youth (16.1 percent of participants).

    Hispanic Participation
    • 13.6 percent of Hispanics over the age of six fish – more than 70 percent are male.
    • In 2009, Hispanic fishing participants made more than 62 million annual outings (up from 45.8 million in 2008).
    • Hispanic youth ages six to 12 have the highest participation rate among all age groups (17.4 percent).

    Youth Participation
    • There are 11.2 million fishing participants ages six to 17, unchanged from 2008.
    • Youth participation in fishing drops from 25.4 percent among those ages six to 12 to 19 percent among those ages 13 to 17. Time, other sports/activities, schoolwork, TV and video games are cited as barriers.
    • Female participation in fishing falls significantly more than males through adolescence, down 44 percent as opposed to 12.9 percent.

    The methodology and full study is available online at RBFF.org. Download a copy today!



    Social Media Audit Reveals which Social Media Sites are Most Popular among Anglers and Boaters

    ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) revealed new research that helps define the impact of anglers and boaters in social media. The Social Media Audit, conducted by RBFF and Magnet 360, evaluated anglers and boaters in three market segments – new, casual and avid. Key findings include: (1) Fishing and boating are very popular topics in social media, (2) More people share experiences about fishing and boating in social networks like Facebook and Twitter and (3) Avid anglers and boaters tend to post more in forums, where the conversation is focused on specific topics like techniques, equipment and repair.

    “We knew it was important to learn how anglers and boaters are using social media in order to more effectively reach them with our program and product information,” said RBFF President and CEO Frank Peterson. “We hope this research will not only help us inspire participation in boating and fishing but also help guide our stakeholders’ marketing and communication outreach efforts.”

    ADDITIONAL KEY FINDINGS

    Fishing

    • Facebook is predictably, the “face” of a strong majority of casual anglers. Most posts are by individuals sharing their own fishing experiences. However, Facebook fan pages also have a strong following.
    • Twitter has a majority of posts from casuals, is used to share fishing reports and has a niche within the fly fishing community.
    • Forums have engaged followers/participators. Content is technically focused on equipment, where to fish and how. Strongest forums are at the State/regional level and cater to avids.
    • Anglers are creating, sharing, consuming and commenting on a wealth of fishing content via YouTube and Flickr.

    Boating

    • Facebook is the lead channel with posts by individuals sharing their own boating experiences.
    • Forums have engaged followers/participators. Content is technically focused on equipment, repair and buying/upgrading boats. Strongest forums are at the state/regional level and cater to avids.
    • Twitter comes in third with posts best summed up as real-time “shout outs” from people socializing on boats.

    RBFF hosts Take Me Fishing™ campaign profiles on several social networks including Facebook, Twitter and YouTube. Its own social network, Fishington, on TakeMeFishing.org currently has more than 75,000 members. Launched in 2008, Fishington has been recognized as a Webby Honoree and received awards from the Web Marketing Association and W3 Awards.

    The methodology and full study is available online at RBFF.org.



    The Department of Justice issues Revised ADA Regulations for Title II and III

    During the 20th anniversary celebration of the Americans with Disabilities Act, President Obama announced that the U.S. Department of Justice has issued final regulations revising Title II and III, including the ADA Standards for Accessible Design. These regulations will be published in the Federal Register.

    The recent announcement regarding the final regulations completes a years-long process to develop these regulations which have had a very significant impact on how parks and recreation has addressed public access for persons with disabilities since 1993. Written comments and oral testimony received at field hearings and comments submitted as a part of the official record were considered in the final version.

    Final Rules, a Fact Sheets, and Analysis can be accessed at the Department of Justice at: www.ada.gov/regs2010/ADAregs2010.htm"


    A summary of the changes can be viewed at:
    www.nrpa.org/uploadedFiles/DOJ%20Issues%20Revised%20ADA%20Regulations%20for%20Title%20II%20and%20III%20_2_.pdf

    For those interested, NRPA will offer three dynamic webinars in September to highlight the key changes and additions to help you understand, adopt and enforce the new regulations. More information on the webinars listed below can be viewed at: www.nrpa.org/webinars/

    ******************************
    Title: The New ADA: Overview of the Playgrounds and Golf Requirements
    Date: September 16, 2010

    ******************************
    Title: The New ADA: Overview of the Requirements for Fitness Facilities, Aquatics Facilities, and Boating and Fishing Areas
    Date: September 30, 2010



    NASBLA Waterway Management Subcommittee


    The Subcommittee met by conference call on Wednesday, July 27. Eleanor C. Mariani, the Boating Law Administrator for the Connecticut Department of Environmental Protection, Boating Division, chairs the Subcommittee. Chair Mariani discussed the current active projects of the Subcommittee:

    • Solicit and select nominations for the Waterways Management Award recognizing legislative accomplishments to establish programs or procedures, effectiveness in developing programs or conducting activities, and enforcement or public relations accomplishments related to waterways management. The 2010 award will be presented at the NASBLA conference in Hawaii in September.

    • Refine and deliver the Waterways Management Workshop and materials. SOBA has agreed to provide a link to the free Workbook and CD: A Guide to Multiple Use Waterway Management from the SOBA Resources webpage.

    • Update NASBLA’s Model Abandoned Vessel Legislation. Subcommittee members will be reviewing existing state information relating to: Penalties for abandonment, funding sources to develop programs to dispose of vessels, grant program guidelines and abandoned vessel disposal processes. The most promising approaches will be incorporated into the model act.

    Members of the Subcommittee include:

    Paul Sanford, American Canoe Association
    Wendy Larimer, Association of Marina Industries
    Susan Shingledecker, BoatU.S. Foundation
    Terry Hill, C-PORT
    Dawn Griffin, FL Fish & Wildlife
    Jack Mason, MA Environmental Police
    Cris Simmermon, NJ State Police
    Cindy Squires, NMMA
    Brian Kempf, NY Office of Parks
    Wayne Shuyler, OR State Marine Board
    Chris Neal, PWIA
    Alvin Taylor, SC Dept of Natural Resources
    Barry Nobles, USCG
    Matt Long, NASBLA



    NASBLA News


    The National Association of State Boating Law Administrators is having a busy 50th Anniversary year. The celebration kicked off last September at the 50th Annual NASBLA Annual Conference in Corpus Christi, Texas. The Spring BLA Workshop, normally held in Lexington, Kentucky, was held in Washington, D.C., to celebrate the founding of the association on April 12, 1960, in the nation’s capitol. On the final day of the Spring Workshop, members made over 100 visits to their delegations on Capitol Hill, advocating reauthorization of the Sport Fish Restoration and Boating Trust Fund. The day ended with a Congressional Reception in the Rayburn Foyer of the Rayburn House Office Building. The NASBLA 50th Anniversary celebration will culminate with the 51st Annual NASBLA Conference in Honolulu, Hawaii, from September 10 – 14, 2010.

    In April, NASBLA launched its Tactical Operators' Course, part of the Boat Operations and Training (BOAT) Program. The response to this class has been tremendous, and a total of 24 courses will have been taught by the end of 2010. The Basic Crew Course will be launched this fall and demand looks strong for this course as well. The BOAT Program raises the tactical skills of marine law enforcement officers and increases state and local agency interoperability with the U.S. Coast Guard.

    For fiscal year 2011, NASBLA has been awarded six grants from the U.S. Coast Guard Office of Auxiliary and Boating Safety:

  • BUI Detection and Enforcement Training Courses

  • BUI Detection and Enforcement: Operation Dry Water

  • Partnering with USCG and RBS Community to Implement National RBS Strategic Plan

  • National RBS Boating Accident Investigation Course

  • Proposal to Develop and Deliver a Training Academy for New BLAs

  • Assessing Retention Rate for Knowledge Acquisition in Online RBS Courses


  • For further information about NASBLA, or to be added to the NASBLA monthly newsletter mailing list, please contact Tom Hayward at 859.225.9487 or by email at tom@nasbla.org.



    AMI Update


    IMI Fall Events

    Each fall the International Marina Institute (IMI), a subsidary of the Association of Marina Industries (AMI), hosts a conference and two-day training course in southeast Florida geared toward marina industry professionals and suppliers. The Drystack Conference at the Embassy Suites in Fort Lauderdale, Florida, October 24-26, 2010, combines educational programs in an ideal venue for marina rofessionals who wish to network with leading managers, developers, and vendors. Attendees from around the world will learn about recent and upcoming drystack projects, discover the latest in building and equipment-hauling techniques, and will receive updates on dry storage technology through seminars and discussions with peers at the AMI-sponsored luncheons and receptions. Participants leave the conference with an up-to-date understanding of business issues and implications, and technological advances within the marina industry.

    The conference dovetails into the 4th Annual Marina Study Tour, October 27-28, 2010. The Study Tour is a moving classroom that takes participants on tours of seven leading southeast Florida marinas. The tour departs from and returns to the Embassy Suites in Fort Lauderdale, FL. Each day of the tour includes private showings of marinas and closes with a roundtable discussion and SWOT (strengths, weaknesses, opportunities and threats) analysis lead by industry leader, Tim Timpson, LLC. The tour concludes with a final stop in Fort Lauderdale for dinner before participants head to the Fort Lauderdale International Boat Show with complimentary tickets!

    For more information on both of these events or to register, visit www.marinaassociation.org/seminars-and-events



    Clean Marina and Clean Boating Workshop


    The Association of Marina Industries (AMI) has partnered with State Clean Marina Program managers to coordinate and host a one-day Clean Marina and Clean Boating Workshop as part of AMI’s International Marina and Boatyard Conference. The workshop will be held on Wednesday, January 26, 2011, at the Fort Lauderdale Convention Center. The tentative agenda includes sessions on:

  • Pressure washing regulations

  • The regulation of marinas and the new best management practices for recreational boaters concerning discharges incidental to the normal operation of recreational boats

  • The role of the federal and Non Governmental Organization (NGO) partners in the Clean Marina Program, and Marketing the Clean Marina Program.


  • The workshop is open to everyone; however the target audience is Clean Marina Program Managers and State partners in the clean marina initiative. Please check the IMBC website, www.marinaassociation.org/imbc for details about workshop and registration information. Particulars are expected to be available online early this fall.



    Working Waterfronts Symposium, September 27-30, 2010, Portland, Maine


    What does it mean to be a "working waterway" in the 21st century? How are waterfront communities around the nation dealing with environmental and economic threats? What successful strategies help keep waterfronts working in North Carolina, Washington, Louisiana, Michigan, Maine and elsewhere? Find out the answers to these and other questions from the more than 100 presenters from around the country at the Working Waterways and Waterfronts National Symposium on Water Access, September 27-30 in Portland, Maine.

    A limited number of conference hotel rooms are still available at a special rate of $115 per night but rooms are going fast!

    SOBA is a proud sponsor of this Symposium.

    Go to www.wateraccessus.com/registration.htm for more information and to access the registration form.



    SAVE THE DATES: Upcoming SOBA Annual Conferences

    2011
    SOBA is proud to celebrate its 25th anniversary in 2011. Come celebrate with us as Wisconsin plays host to this special anniversary conference. The conference is scheduled for September 25-29 and will be held at the Radisson Hotel La Crosse. Click here to view hotel information


    2012
    Alabama will play host to SOBA's 2012 conference. The conference is scheduled for September 10-13 at The Battle House Renaissance Mobile Hotel & Spa. NASBLA will also concurrently host their 2012 conference at the Battle House's sister property in Mobile.






    2009/2010

    Board of Directors


    PRESIDENT
    Wayne Shuyler
    Assistant Director/Boating Facilities Program Manager
    Oregon State Marine Board
    435 Commercial Street NE
    P.O. Box 14145
    Salem, OR 97309-5065
    Tel: 503-378-2605
    Fax: 503-378-4597
    Cell: 503-851-2239
    wayne.shuyler@state.or.us

    VICE PRESIDENT
    James Adams
    Facilities Director
    Virginia Department of Game & Inland Fisheries
    4010 West Borad Street
    P.O. Box 11104
    Richmond, VA 23230
    Tel: 804-367-0183
    Fax: 804-367-2311
    Cell: 804-640-8041
    james.adams@dgif.virginia.gov

    TREASURER
    Steven W. Miller
    Director, Bureau of
    Facilities & Lands
    Wisconsin Department of
    Natural Resources
    P.O. Box 7921
    Madison, WI 53707-7921
    Tel: 608-266-5782
    Fax: 608-267-2750
    Cell: 608-347-1136
    steven.miller@wisconsin.gov

    PAST PRESIDENT
    Kent Skaar
    Acquisition and Development Section Leader
    Trails & Waterways Div.-MN DNR
    500 Lafeyette Boulevard
    St. Paul, MN 55155
    Tel: 651-259-5636
    Fax: 651-297-5475
    Cell: 507-420-4501
    kent.skaar@dnr.state.mn.us

    MEMBERS-AT-LARGE

    Andy Goldbloom
    Texas Parks & Wildlife Department
    4200 Smith School Road
    Austin, TX 78744
    Tel: 512-389-8128
    Fax: 512-389-8242
    Cell: 512-350-4932
    andy.goldbloom@tpwd.state.tx.us

    Patricia Harrell
    Boating Access Coordinator
    Florida Fish & Wildlife Conservation Commission
    Division of Law Enforcement
    Boating & Waterways Sec., MS1M
    620 S. Meridian Street
    Tallahassee, FL 32399
    Tel: 850-410-0656
    Fax: 850-488-9284
    Cell: 850-528-9107
    patricia.harrell@myfwc.com

    David Kieffer
    Watercraft Access Engineer
    Ohio Department of Natural Resources
    2045 Morse Road, Building A-2
    Columbus, OH 43224
    Tel: 614-265-6972
    Fax: 614-262-2197
    Cell: 614-309-9430
    dave.kieffer@dnr.state.oh.us
    _____________________________

    Newsletter Editor

    Bernice McArdle
    SOBA Executive Director
    NMMA
    231 S. LaSalle St., Ste. 2050
    Chicago, IL 60604
    Tel: 312-946-6280
    Fax: 312-946-0388
    bmcardle@nmma.org

    To add your name to the ListServ for this newsletter, please contact Dee Konstanty @ dkonstanty@nmma.org






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